Digital Marketing Coordinator

Job title

Digital Marketing Coordinator

Reports to

Digital Strategy and SEO Operations Manager

Job Profile

The Digital Media Coordinator is responsible for assisting in day-to-day operations for the WW Canada Marketing team. Responsibilities include maintaining digital platforms such as the website, apps, social media, emails, and creative media. They will collaborate in creating compelling and engaging content development strategy for related WW initiatives.

Duties and Responsibilities

  • Editorial support for digital content ensuring copy and creative is relevant, on brand and delivered on time
  • Assist in executing campaign offers across all WW digital footprints
  • Collaborate with the SEO Manager to identify competitive/generic keywords, terms and trends for incorporation within the digital copy
  • Collaborate with the SEM Manager and assist in on-going optimization for WW campaigns
  • Partner with the Analytics team and assist research on user behaviour insights
  • Support digital project management such as new development and ongoing maintenance of websites, creative media, as well as additional special projects as required
  • Assist in building, maintaining and deploying new email journey’s and initiatives
  • Analyzes and produces reporting for promotional events, website and social media channels using GA and other reporting tools
  • Support the Marketing and Operations teams in the execution of marketing plans for new stores
  • Liaise with the international analytics team and coordinate A / B testing plan
  • Coordinate effective, brand driven, compelling imagery that tells a story

Qualifications

  • Post-Secondary degree or diploma experience in Marketing or related field
  • Demonstrates knowledge in digital platforms including (Web (CMS Drupal) and Social Analytics (GA)
  • Superior written communication skills in a variety of media types
  • Exceptional time management skills and organizational skills with a high attention to detail
  • Ability to handle multiple tasks simultaneously while adhering to strict deadlines
  • Experience with Adobe Suite for creative design and basic HTML
  • Experience with Photography is considered an asset
  • Curious explorer, acts boldly, wins together and makes a difference

Working Conditions

  • Works in a comfortable office environment with a Wellness focus
  • Concentration and focus required for prolonged periods of time using computers

Physical Requirements

  • The incumbent is required to sit or stand for extended periods of time while working with a computer. The ability to travel is required on a regular basis.

Working Relationships

  • Works in cooperation with all levels across the organization, including International teams.
  • Participates in cross-functional projects and activities.